Purpose:

The purpose of my poster and leaflet is to inform and promote Dartford’s local nightclub ‘ATIK’. The local club is a new and upcoming club that is extremely popular to the young adults of the community.

 

Form and Genre:

The genre of my poster and leaflet will be entertainment. I plan to design and produce this poster and leaflet specifically on ATIK’s entertainment and service factors.

 

Content:

As part of this I have been asked to produce a poster and a leaflet to appeal to the target audience of 18-27 years.

Leaflet- the leaflet will involve many informative promotions and key dates about ATIK. I will use the classic logo on the front of the leaflet, so that it is clear what is being promoted. The design will be slick and youthful. It will involve images of the club in action as well as images of the club’s drink and booth packages. The colours blue, pink, purple and black are very popular colours. The main focus involving text will be the logo which will be the classic already existing logo which is shown in the corner.

 

Appearance:

Name- the name used will be ‘ATIK’ as I am promoting an existing business the existing name will have to be used.

The original ATIK logo is shown in the top right hand corner. This logo will stay the same however, I may decide to experiment with a few different looks including adding depth to the design. The font will therefore stay the same.

 

Ideas- my leaflet could have a free drinks coupon attached so that it draws people in just like a tester. This could be a good way to expand that amount of client base they have as more people will want to come. The coupons could even be a free drink and free entry which would make people a whole lot more likely to come.

The colour scheme will need to include bright colours such as neon’s. Neon colours are a perfect way to promote a fun, exciting, trendy club atmosphere. The colours are exciting and are also extremely popular trend at the moment to the current target market group. The colour green could be used as a main focus as this is an unusual colour that can be made to stand out over the rest.

The background will be black with bursts of bright colours on top so that the colours stand out especially the ‘ATIK’ which will be done in the neon green. I am also thinking of including shapes into the design in order to add a bit more excitement and busyness onto the page.

 

Concept:

The whole concept of the ‘ATIK’ advertisement is to promote the nightclub and draw more people in.

 

Target audience:

The target audience for the nightclub is ages 18-25 which means I will need to make my poster and leaflets appropriate for my audience. The colours used will hopefully attract the young adult target group I am going for as this will make a successful advertisement. The magazine is to be promoted to both males and females and his is achieved by being either too feminine or to mascaling.

This (below) is a sample for a leaflet/ poster for the local nightclub. This was a task given in order to promote the club and gain a bigger audience. I decided to go for a fun colourful theme and believed that the shape idea and busy background would create the fun, excitable atmosphere that the club is.